Budweiser
Generation Z knows about Budweiser, but they don’t typically drink it. Budweiser wants to connect with this generation—a generation that embraces diversity and refuses to fit into neat little boxes. So, we decided to break away from convention by creating beer bottles that are unconventional and unique, making them impossible to categorize.
Team:
Andrea López-Boado (AD), Fabiola Drouyn Pando (CW)
Miami Ad School Madrid